Saturday, 20 April 2013

Lacoste - kaleidoscopic celebratory campaign


Lacoste is celebrating 80 years, to that they launched a campaign through the agency BETC Paris and Luxe.


  
The campaign included  animated short, print  micro site and more . The micro site is the fun part , it allowed users to play interactive games - from attempting to solve a virtual Rubik's cube against the clock to sorting the colours of the rainbow

Discovering  section was also sweet, . form he 60 s style to the modern era match marker was done brilliantly 
Designers check out the website here 

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